Remember MSN search or ever used it. I won’t be surprised by a negative reply.Microsoft’s repeated efforts to build a credible search engine had fallen flat for many years.Since 2006 for almost 3 years they banged their heads in Microsoft Research lab and the finally their hard work is paying, BING Microsoft’s another search engine launched just 7 weeks ago is moving up the ladders of success everyday capturing close to 11 % of the search engine market ,which is worth $12 billion in the United States alone according to market sources.
One of the best thing it has is its “hover” feature. Hover allows users to see an excerpt of the page by moving the mouse to the left.Currently Bing remains a distant third in the search race. It would have to triple its audience to catch Yahoo – and grow eightfold to tie Google but user interest in Bing has already been said to have “rattled” Google .
This time we share some finest piece of advertising which played a vital role in spreading and buzzing BING ,which says “Some of the important decisions of our life we make depends on the information we collect from different sources, majorly from web,Introducing BING – Your decision Engine.”
The ad shows the people lost in links, Institutions and firms collapsing everywhere,debt of organization increasing,banks on the verge of closure. It says “We don’t need queries and keywords if they bring back questions and confusion.”Right information to make the right decision as decisions helps us to be at right place at right time. The new BING-Decision Engine.
A new place, Dad asking boy to choose bet’n LCD or plasma ,Where to find cheaper tickets, Women revealing about her back pain at a hospital reception, and then everyone gets an irrelevant answers comprised of mixed and confused statements. Finally a question mark on us “What has search overload done to us”? Cure for a search overload syndrome ..Introducing a cure tool BING.
A lady asking “Did you find out what you can eat during pregnancy” expecting a simple answer from pregnant woman, but unfortunately a mind full of irrelevant information speaks out “Pregnant panda gives birth to biggest cub born in captivity”.
Can you imagine a more weird answer !!!
A gal asking her dad about her cell phone and she too got stunned after getting response from her mom and dad,all caused due to overload.
BING clearly says we are too confused to reply any answer or in other words overloaded with information to find out the relevant stuff from it. Therefore Microsoft suggests BING to wipe out all the confusions and irrelevant information and make the right decision by getting the right information.