She is shown in various stages of her life as a newly married bride, an eager mother, a middle aged woman, one nearing old age and the last, finally, on her death bed, all the while, sporting the moustache. With this commercial aired on television speculation in the market has already started about it’s nomination and winning prospects for the next advertising festivals.

Technorati Tags: Advertisement, commercial

Honda Car: It  happens when you don’t use original parts

Sip-Chill-Relax: Coca Cola

Urgent Attention:Don’t kill a God’s Gift

Get to the point
Scholz & Friends, Berlin for N24

McCann Erickson for Maggi.
If only women spent less time cooking.

Threebond super glue: Cup
Quick dry.

Barb’s Harley Davidson Motor Cycles: License
Available in “Fast,” Balls out” and “License and registration please.”

Colgate Dental Floss: Pig
Colgate Dental Floss. Absolutely flawless.

Slice Woman’s TV: Dishes
Rated: DTBN
This network may cause you to neglect that deserve to be neglected anyway.
Slice. My vice is slice.

Toyota Land Cruiser: Crocodile
Land Cruiser
Be top of the food chain.

Thailand Post: William
Dearest Margaret, resembling my love, the red roses. Right at your front door is where my heart lies.

There, I have been yearning for your love. Please don’t make me wait till I wither like those red roses.

With much love, William.Good memories you won’t get from e-mail.

Oscarito video rental: Skeleton
The movie starts, the only place left is in the front row, and right behind you is that annoying kid. That is scary.
Rent a movie. Fear is only on the screen.

Sanyo Xacti: Octopus
100% water proof digital movie camera

WWF: Tarzan
15 square kilometer of rain forest disappears every minute.

Greenpeace: Frogange
Once you eat, it’s already too late.
Demand transgenic labelling now.

Alac: Rugby
Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

The History Channel: Original Hitler
Unfortunately, we do show repeats.
The History Channel

Vitalab IVF Clinic: Pregnant
When our staff get together, somebody usually gets pregnant.
Not surprising considering that Vitalab is one of South Africa’s leading fertility clinics.

Petit Bateau: Game
During their last picnic, Tom, Léo and Lily made 198 changes to this picture.
Can you spot the differences?

CNN Turk: Lightning

Citta di Torino: Young sex dolls, boy
Who tells the grownups when to stop playing?

Almarai Fresh Juice: Mango India – Because we aspire for the best we have sent our experts to India to choose the best ingredients. They came back with a big story… (Arabic proverb) And the story is on this pack.

Olivia Women’s Magazine: Heaven is full

Don’t let smells mix.
Biolyse system refrigerator

Night vision. Now available. -BMW Night Vision: Owl

Be prepared to see things differently after visiting the Picasso exhibition at the NGV

Apple’s spoof Ad against Microsoft’s slogan “Where do you want to go tomorrow?”

“The Wrong Working Environment” Campaign (Germany)
Entrant: Scholz & Friends / Berlin Convergence Marketing/Birmingham, MI

Creative Dettol Hand Sanitizer advertisement. Everybody needs it. Great print advertisement.

Great advertisement that is really catchy. It’s kinda hard to see in this photo, but the advertisement

is for dog food and the dogs are “chasing the bus” for it.

Crash testing save human lives!

A watch company decided to utilize the handholders in buses to advertise their product.

The message on the handholders is “Try it here, the Big Pilots Watch.”

S2O Swissvernice. Keeps Hair Strong.

Agency: TBWA-ISC, Malaysia

Above advertisement have been made with a lesser intention to sell their products and rather build a brand or sustain to the level which they have already achieved in market.Some big companies around the world give more preference to Brand image graph over sales graph, and that’s the sole reason for their continuous growth.How effective an Advertisement can be for a brand is intelligibly expressed in the above Ads.

Technorati Tags: Advertisement, brand, print-ad

Finally last few seconds of film tells that Lakme fashion week was first of its kind fashion week in India and if you want to mark your presence in Indian Fashion industry or anywhere to be recognized in Global fashion arena this show is the right place to start with urging buyers and designers to participate in this event.

Fly with British Airways and board flights which are quite frequent from UK to Mumbai.

Technorati Tags: ad-films, Advertisement, commercial, fashion, LFW

JET-Kingfisher-Go Air

Though you won’t find these hoardings anymore,these were one of the famous and much talked about billboards in Mumbai few months ago which not only attracted eyeballs of common people but befuddled all flyers as which airlines gives the best service.  Some changed ,some made them change and some didn’t change claimed by three of the big brands in Airline Industry.These company must focus more on its services than on its advertisement.

Microsoft-Apple

A decade ago Microsoft started a campaign “Where do you want to go tomorrow”

launching many of its key online services.Apple rolled its eye on the advert and slapped a new campaign “Where do you want to go Today” as if they are suggesting that  tomorrow never comes so better think about today.The two most coveted brands used Web advertising intensively to promote their brands and couldn’t restrain themselves from fighting via advertisement.

Nestle-Cadbury’s

The battle which inspired this article is the recent ongoing combat between two very old brands and this time they have chosen television as a platform to fight.Cadbury’s chocolate famous for making adverts which directly connects with the emotions of consumer aired a advertising commercial on TV urging people to celebrate with Cadbury’s chocolate on first day of every month as everyone gets their pocket heavy with monthly salary.After few days Cadbury’s strong competitor Nestle came up with a spoof advert asking consumers to enjoy Nestle Munch on the first,second,third and everyday of the month.The Punch line says”Khao bina Tareeq dekhe”(Enjoy without looking at calendar)showing that Munch can be eaten any day irrespective of the date and time.

Pepsi- Coke

These are big time rivals and the whole world knows it.Now this video clearly

reveals the revilement nature of one brand for another through Television

commercial.Such adverts only add fire to fuel,it generally doesn’t effect

much of the sales of any product.

As this sort of spoofing leaves the consumer talking about both the brands involved it doesn’t sends a very right and ethical message.A brand is good simply because it is good and not because others are bad.A advertising commercial must always show the quality features of its product and not comment on other’s quality.Though an ad plays a very important role in product sale at the end its consumers who decides the best product among myriads options available in market and not the company itself by making such advertisement.

Technorati Tags: ad-films, Advertisement, Apple, brand, MICROSOFT

Fifth-generation IPod featuring Eminem

At Macworld 2007, Apple debuted their new ad campaign,featuring Colored silhouettes with a dynamic, moving and multi-colored background.

In 2007 YouTube member Nick Haley created a fan commercial of the iPod touch. Apple was impressed with the commercial and then contacted him about putting the commercial on the air. He and Apple’s advertising agency TBWA then got to work on making a more polished version of the Ad which ran during the 2007 World Series on Fox.

A poster of silhouette of God wearing an iPod displayed on the wall of a Christian shop.

Image via  WorldbridgerMedia

Moreover silhouettes have become an icon for Apple ads. Even a commercial featuring a man walking past a set of silhouette posters, which came to life and danced when his iPod was playing, but froze when he paused it not only amused the audience but also the Apple management by its post ad sales graph.

Not only this you can also create your own IPod Ad using your own personal photo.

So more you listen to music ,more you feel good and better keeping you away from doctor.So let’s dance more vibrantly than silhouettes and who knows you could get a chance to shake your booty in the next ad-film of Apple.

Image via Topnews.us

Remember MSN search or ever used it. I won’t be surprised by a negative reply.Microsoft’s repeated efforts to build a credible search engine had fallen flat for many years.Since 2006 for almost 3 years they banged their heads in Microsoft Research lab and the finally their hard work is paying, BING Microsoft’s another search engine launched just 7 weeks ago is moving up the ladders of success everyday capturing close to 11 % of the search engine market ,which is worth $12 billion in the United States alone according to market sources.

One of the best thing it has is its “hover” feature. Hover allows users to see an excerpt of the page by moving the mouse to the left.Currently Bing remains a distant third in the search race. It would have to triple its audience to catch Yahoo – and grow eightfold to tie Google but user interest in Bing has already been said to have “rattled” Google .

This time we share some finest piece of advertising which played a vital role in spreading and buzzing BING ,which says “Some of the important decisions of our life we make depends on the information we collect from different sources, majorly from web,Introducing BING – Your decision Engine.”

The ad shows the people lost in links, Institutions and firms collapsing everywhere,debt of organization increasing,banks on the verge of closure. It says “We don’t need queries and keywords if they bring back questions and confusion.”Right information to make the right decision as decisions helps us to be at right place at right time. The new BING-Decision Engine.

A new place, Dad asking boy to choose bet’n LCD or plasma ,Where to find cheaper tickets, Women revealing about her back pain at a hospital reception, and then everyone gets an irrelevant answers comprised of mixed and confused statements. Finally a question mark on us “What has search overload done to us”? Cure for a search overload syndrome ..Introducing a cure tool BING.

A lady asking “Did you find out what you can eat during pregnancy” expecting a simple answer from pregnant woman, but unfortunately a mind full of irrelevant information speaks out “Pregnant panda gives birth to biggest cub born in captivity”.

Can you imagine a more weird answer !!!

A gal asking her dad about her cell phone and she too got stunned after getting response from her mom and dad,all caused due to overload.

BING clearly says we are too confused to reply any answer or in other words overloaded with information to find out the relevant stuff from it. Therefore Microsoft suggests BING to wipe out all the confusions and irrelevant information and make the right decision by getting the right information.

Product? What the Solution you’re offering

Price? Value ,what is the cost of your product

Placement? Access,Where can the customer find the Product

Promotion? Is customer aware about your products and its advantage.

Of all the above P’s the most important of them is the last one,Promotion.How effectively your brand is promoted decides the fate of your product to a large extent.

I am not a market analyst or for the matter a MBA geek so that I could comment on how to sell your product,but with a mere foresight one could easily say or perhaps plan as “How to sell a product”. Marketing a product is not as simple as it sounds as the same crop cannot be grown every where in the world because it has its own requirement such as land,climate etc.On the same line to sell a product  different strategies are involved.Most effective of all of them is to associate the product to the most popular sports of that country,an easy way to  reach million of consumers at the same time.

To start with this concept let take the example of PEPSI,soft drink giant. In India this drink is associated with cricket,the most popular of all the games.Cricketers are worshipped like God and hence fans love to sip nectar drinks endorsed by their Gods.Millions  are paid to cricket player for these ads.Today many brands are endorsing famous cricket players to sell their product.Latest is FIAT PUNTO who backs hard hitter Yuvraj Singh. Lays is another brand which allures its consumers  by showing Indian cricket captain MS Dhoni doing “Lime and masala masti”.Royal Bank of Scotland made a contract with Sachin Tendulkar who is soaring new heights everyday “making it happen”.Leading Tyre manufacturer MRF once signed three of the most popular player for their brand promotion Brain Lara, Sachin and Steve Waugh. It’s not only cricket that attracts all the endorsement,Tennis sensation Sania Mirza too have big  contracts in her bag.These examples truly reflects that “What is visible and more famous,sells more”.

A market analysis report shows that Pepsi sale rose to several times when David Beckham endorsed Pepsi for the first time. Similarly Roger Federer featuring in Gillette, Rolex and  Nike makes a significant contribution to the sale of product.

European Country like Spain, UK where the famous sports is Soccer signs team like Real Madrid,  ManU, A C Milan for their brand promotion.Beer brand Carlsberg has signed many top players of European football league team to promote their brands. Brand like Audi,Barclays follows the same path.

Talking of beverages Australian liquor giant Foster has many option like Cricket, Rugby,etc to promote their brand.The story is not constrained to only beverages. IT giant Accenture preferred Tiger Woods as his brand ambassador as both are delivering the highest performance in their respective field.BlackBerry phone has also signed formula one Player for its brand promotion.

The whole point to use the famous sports celebrity as their brand ambassador is that they face no issue in reaching million  of consumers.So more the fans follow any sport more they will be curious about the product their players endorse.

In last few decades man has left no stone unturned, no part untouched on this earth to advertise their product reaching to different parts of world via different medium but no one in their wildest dream has ever imagined that technology would take such a giant leap to select Moon as the next platform to advertise, so called Moon Publicity. Yes!!! It has come true, On July 20, 2009, the 40th anniversary of man’s first step on the Moon a new technology, Shadow Shaping technology has been invented which will create a logo of your firm on the surface of moon with 12 billion eyeballs looking at your logo on a starlit night in the sky for several days every month for the next several thousand years. Launched by a website Moon Publicity this new kind of idea has the potential to reach every person ,every market and every corner after all Moon is visible from every part of Earth.

Image via Botropolis

What is Shadow Shaping Technology ?

Shadow Shaping technology is used to create images on the surface of the Moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials.

Patent License for  Shadow shaping technology is still not registered by any firm  but the bid has already started to grab this once in a life time opportunity. Exclusive transferable licensing is being made available for 44 regions of the visible side of the Moon.. Bidding will last for three months starting from 20^th July 2009.The winning bids will be announced in early November, 2009. Minimum bids start as low as 46,000 USD.

Though many of us will find this idea grotesque,let’s see how the website justifies billion dollar investment on such a advertisement during the time of recession.

Firstly “If 60 seconds during the Super Bowl costs 6 million dollars to reach 200 million viewers, then an eyeball minute costs about a penny and a half. Even if the average person were to look at your image on the moon for a total of only 10 seconds a month, then that image would be worth 360 million dollars a year in raw advertising value. Let’s suppose it would cost a billion dollars to create and send a fleet of Shadow Shaping robots to the moon, the project would pay for itself in less than 3 years after completion. Over the next 50 years it would generate 18 billion dollars worth of advertising. And since there is no atmosphere on the Moon, the image could last for thousands of years” says Moon publicity experts.

Secondly “ NASA is planning on creating a space station on the moon in the near future. During the Lunar Renaissance, the media will be looking for related stories. Even if you do nothing more than issue a press release that you have licensed technology to create advertising images on the Moon, you will be positioned for incredible exposure in the media. It will help in developing a brand that embodies being on the cutting edge and helping mankind move to other worlds ” senior analyst ,Moon Publicity.

Currently International space law prohibits the ownership of lunar property. Many experts believe that in the future this will change as technology makes the exploitation of the Moon commercially viable.By being the first to develop millions of square kilometers of the surface of the Moon through Shadow Shaping technology, you will be building a strong claim for ownership of the lunar land under your image.

Let’s see who all be fighting and dole out  billions of dollars to buy this extremely hot property ,it will be all together a different  feeling when you’ll find your company’s logo on Moon,no matter where you stand on this earth. If this turns into a reality Neil Armstrong sitting somewhere would smile quietly on the commercialization of Moon and another giant leap  by Mankind.

Technorati Tags: Advertisement, MoonPublicity, NASA, Out Of Box, Shadow Shaping technology

Image via humantrafficking

Most of the time we indulge ourselves Googling for in depth search, unrequited questions, sometimes to the point ,sometimes beside the point and so obsessed that we could not restrain ourselves typing “Where is my Love” or “Where are the Diamond mines” followed by Enter. It has actually become a part of every Internet user’s life. It gives every possible results pertinent to the searched stuff.Google which began in January 1996 primarily as a Internet search engine followed by services like E-mail, Online mapping, office productivity, social networking, and video sharing and derives 99% of its revenue from its advertising programs, Google Ads. But what about Google’s own Ad,i.e. Google Commercials !!! As of August 2007, Google is the most used search engine on the web with a 53.6% market share but less than 5% of the them have watched Google commercials. Let’s have a look at some outofbox Ad-films of World’s Largest Internet company which were aired on internet in the past.

Google Email

Gmail was launched as an invitation-only beta release on April 1, 2004 and it became available to the general public on February 7, 2007. As of July 2009 it has 146 million users monthly.The ad shows “Real Plus enlargement” of free space of your mail account.

Google Earth

Google Earth is a virtual globe, map and geographic information program that was originally called Earth Viewer, and was created by Keyhole, Inc, a company acquired by Google in 2004.

Google Chrome
Google Chrome is a web browser released and in large part developed by Google which uses the WebKit layout engine and application framework in sep 2008.

In May 2009, Chrome was the fourth most widely used browser, with 1.80% of worldwide usage share of web browsers.Development versions of Chrome for Linux and Mac OS X were released in June 2009.

Google Translator

Google Translator is a server-side machine translation service, which can translate 35 different languages to each other, forming 595 language pairs. Browser extension tools (such as Firefox extensions) allow for easy access to Google Translate from the browser.

Google provides plethora of services to its users but seems that its services and their features  talks more than their commercial films.Very few companies are there which allures their customer with their product more than their ads.That’s why we say East or West Google is Best.

Technorati Tags: Advertisement, Google

The most popular and craziest idea of all is the Philips 21:9 Television CAROUSEL ad for a marvelous cinematic experience.Created by Director Adam Berg and Stink Digital,Amsterdam this film won Grand prix Award(Every category awards a grand prix to the best Ad of that category)

James Boag beverages made from the pure water of Tasmania River, a place where only good things happen.These pure waters are special, something goes in there, comes out different. But in a good way.

DOG-FISH ad of VOLKSWAGEN produced by ALMAPBBDO Sao Paulo,Brazil. Volkswagens new Spacefox commercial discovers a god fish.

LOVE DISTANCE, ad film on  condom manufacturd by  SAGAMI RUBBER INDUSTRIES and created by  GT Tokyo, JAPAN smartly showing that even love needs a certain distance,a distance of 0.02mm claiming to produce the World’s thinnest condom of 0.02 thickness.

MTV Choose or lose voting awareness ad asking youth to vote more and more as for every 2 old person voting a single young person comes out to vote reflecting the apathy of youth towards Election process.

T-MOBILE dance ad made by  SAATCHI & SAATCHI London where everyone present at the Liverpool Street Station danced and shared this moment by capturing image or talking on phone with their loved ones on  T-Mobile. After all Life’s for sharing.

THE TIMES OF INDIA ad  reflecting a short satire  on the life of a giant cardboard cutout character, through the course of one day in the life of Chennai. A roller coaster of a journey through the ups and downs of cinema and politics, the two sides of almost every actor in the Cinema Cutout Capital of the world Madras/Chennai. The world’s largest English daily celebrates the 369th Birthday of this Cinema City with the First Ever Video Release of Tamil Super Hit Track Naaka Mukka created by JWT Mumbai,India.

The Breast Cancer Research Trust has one focus: find a cure for breast cancer. It’s one of the leading killers of New Zealand women, so curing it would help huge numbers of women live longer. This TV spot tells that story, by showing a woman dying exactly as all women should at an older age and not at a young age due to cancer appealing public to raise and donate fund for the research programme.

Autobahn Army Road Traffic Accidents Campaign appealing Army personnel to drive safely as more and more British Army men are dying on roads due to rash driving rather than  earning the status of martyr.

Technorati Tags: Advertisement, best, CannesLions, commercial, MTV, oscar