Top 9 Expensive commercial in the history of Advertisement : Multi Dollar Ad campaigns

by Ashish on May 31, 2009

There have been myriads of commercial made since the first advertisement of watchmaker Bulova was broadcast in July 1941 which cost few dollars to the company.With commercialization taking a big leap in last few decades now television advertisement production studios often spend enormous sums of money in the production of one single thirty-second television spot.Here is a list of 9 most expensive commercial in the world of advertising

Honda Accord

This Honda ad follows a “domino” effect of car parts for two minutes. “There are no computer graphics or digital tricks in the film. Everything happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn’t work.Total cost incurred to make this ad was  $6.2 million which can be used to produce a Hollywood flick .This advert remains at no. 1 position among most expensive commercials of world for many years.

Guinness Beer

This advertisement shows three Guinness patrons travelling backwards through time, “de-evolving” into a number of species along the way.It received more awards than any other commercial in the world in 2006, and was credited with pushing Guinness into the position of market leader  in the United Kingdom beer market.

Himani Fast Relief

The film shows several men forming the essence of various machines and vehicles –human beings take the place of various parts of vehicles and machines. Publicis Ambience is the creative agency for this brand.It has been shot at a whopping budget of $360000.

Pepsi

The advert shows Goons from middle east period  invading a village and plundering  Pepsi all around.Second scene shows god of football David Beckham and Ronaldo as savior playing with a football shaped Iron ball  defeating and pushing  them out of town.

Nike

Shows people running away from a guy wearing Nike shoes.Involved 1000 of city walkers to be part of this commercial.On streets ,in metro stations,restaurant and everywhere they tried to escape from the guy.

Beijing Olympics 2008

It shows Beijing inviting sportsmen from all around the world to participate in 2008 Olympics ,asking to kill the difference with flame of peace,flame of hearts and flame of love.

V-Power from Shell (Ferrari)

Over 60 years of shared passion for performance

In this ad we see  map of the world highlighting London, Rome, Hong Kong, Rio de Janeiro, New York and Monte Carlo. Film shows a total of six Ferrari cars in exotic locations around the world. The additional cars are a 1967 Ferrari 312 on Park Lane in New York, a 1970 Ferrari F213B in Hong Kong, a 1997 Ferrari 310B beside Ipanema beach in Rio de Janeiro and a 2003 Ferrari F1 car on the streets of Monte Carlo.We also see reaction shots from onlookers as they witness these incredible cars in action on the roads of their home cities.The title “The making of Circuit” appears at the end of this sequence.Total cost of production-$3.9 million

Guinness World Record

The  Guinness advert (with dominoes) is one of the most expensive commercial. Total cost to make this film is around £10, 000, 000. They rented out an entire village for a week to create that and paid every single person who worked there.

Sony Bravia

The BRAVIA name is an acronym of “Best Resolution Audio Visual Integrated Architecture”.A tower block to fire paint fireworks in Glasgow city was used to shoot this Ad .Here thousands of gallons of paint blasted across tower by fireworks and explosives as part of a multi-million pound campaign.70 tons of colour was used in this film.It required a huge amount of dollars to make this idea live.

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05.31.09 at 6:52 pm

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Chetan 06.01.09 at 5:16 am

Nice list.. and i was not aware of full form of Bravia.
And one more thing.. in last ad description the link to bravia wiki link is broken . :)

I submitted this page to stumble. very nice.

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admin 06.01.09 at 6:44 am

Thanx Chetan…Now the link is working fine

Honey Singh 06.01.09 at 6:49 pm

Awesome piece of entertaining post.
About Honda Accord Commercial:
Yeah this ads tooks more than 3 months to complete as their were so much mess with the equipments.I get to know that “these equipment was so precisely set up that the crew literally had to tip toe around the set for fear of disturbing things, which led to some unexpected problems”

Honey Singh’s last blog post..How-To Collection: Best Of 30 Greatest Tips/Tricks

S.Pradeep Kumar 06.03.09 at 1:32 pm

Honda Accord ad is chanceless… very cool taking…

I think they would have spend lot of money and time on it than others..

S.Pradeep Kumar’s last blog post..Remove WWW From The Blog’s URL Automatically

titimma 06.05.09 at 9:33 am

so much interesting informations at one place…………I really don’t know what to comment but looking priety nice post.

Ashish 07.09.09 at 2:37 pm

thanx everyone, big companies shell out millions of dollars to come out with such fantastic piece of advertising.

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