Fevicol celebrating 50th anniversary with Moochwali ad

by Ashish on January 20, 2010

Last month Fevicol , the famous brand of Pidilite Industries Ltd. completed 50yrs since its inception in 1959. It has been ranked 54th amongst India’s Top 100 Most Trusted Brands in a market survey.Fevicol commercial are quite popular among consumers and has won several International awards for many years.This time Ogilvy & Mather developed a Moochwali ad for celebrating 50 yrs  wherein  a small gal is shown with moustaches while doing a stage play and it was stuck on her face with the help of a little dab of Fevicol .Moustache remains on her upper lip throughout her life until she dies and then takes rebirth with moustaches as a gesture towards the concept of reincarnation  showing the ever lasting association for many births.

She is shown in various stages of her life as a newly married bride, an eager mother, a middle aged woman, one nearing old age and the last, finally, on her death bed, all the while, sporting the moustache. With this commercial aired on television speculation in the market has already started about it’s nomination and winning prospects for the next advertising festivals.

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