In a recent annual survey for the Top fashion cities of World,Milan has topped the chart pushing down New York after a five year reign to become the Top Fashion Capital of the World in 2009.The survey was conducted by Global Language Monitor’s which is logically based upon PQI (Predictive Quantities Index), a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets. Milan, New York, Paris, Rome and London made their way to the Top 5 Fashion capital whereas Mumbai and Delhi surged to grab the 16th and 17th position respectively.
Millie L. Payack, director and fashion correspondent for the Global Language Monitor. said “The global economic restructuring has affected the fashion industry just as it has touched everything else.The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.
Following is the list of Top 25 fashion cities of World.
1. Milano (+3) – Not only overtakes New York but also Rome and Paris.
2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.
3. Paris (0) – No 1. in our hearts but No. 3 in the media.
4. Rome (-2) — The Eternal City still reigns strong.
5. London (0) – London remains the laggard of the Fashion Elite.
6. Los Angeles (0) – Holding its own at No. 6.
7. Hong Kong(+4)–Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.
8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American.
9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.
10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.
11. Dubai (+1) – An unlimited budget continually exceeded.
12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.
13. Miami (+13) – Driven by its dominance in swimwear.
14. Barcelona (+11) – Takes the Iberian spotlight.
15. Shanghai (-2) — Now third in the China/Japan rivalry.
16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.
17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.
18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.
19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.
20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.
21. Madrid (-6) – Barcelona takes the Iberian crown.
22. Moscow (-6) – Remains strong as it drops out of the Top 20.
23. Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.
24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.
25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.
As new designers are taking the front stage and old ones opening their fashion houses in different countries ,with new avenues in market this multi billion dollar industry will see some more up and downs and tough competition in the coming years.
Information Source: Global Language monitor