Celebrating 10 glorious yrs of Indian fashion Industry Lakme fashion week is currently being held at Hyatt,Mumbai from 18-22nd september. This event will redefine the future of fashion and Integrate India into the global fashion world. British Airways new commercial shows life of Mumbaikars and recent Lakme fashion week going on.It starts with a broad view of Arabian sea and skyscrapers in background. Mumbaikars travelling in bus and little school going kids wearing raincoats amidst heavy rains which is unpredictable throughout the year and most people carry umbrella before stepping out from their home. Mumbai has a amazing buzz that never dies out that never goes off to sleep showing mundane affairs across the city with people going out for job and business travelling in Local trains ,taxi .There after it shows a designer and make-up artist experimenting with the outfits designed and appearance of a model. Designers use Indian raw materials mostly and do as much local work as possible. City buildings, textiles and diverse experience of millionaires and slumdogs.
Finally last few seconds of film tells that Lakme fashion week was first of its kind fashion week in India and if you want to mark your presence in Indian Fashion industry or anywhere to be recognized in Global fashion arena this show is the right place to start with urging buyers and designers to participate in this event.
Fly with British Airways and board flights which are quite frequent from UK to Mumbai.