It’s a fact in the advertising industry that ad agencies does anything and everything to prove their client’s service to be the best in industry.Though most of the time they try to produce something unique and different from their competitors sometimes they try to spoof on the commercial produced by their counterparts and make ad films claiming a better service and virtually fights over advertisement.Let’s see few of the examples which justifies the title,
Though you won’t find these hoardings anymore,these were one of the famous and much talked about billboards in Mumbai few months ago which not only attracted eyeballs of common people but befuddled all flyers as which airlines gives the best service. Some changed ,some made them change and some didn’t change claimed by three of the big brands in Airline Industry.These company must focus more on its services than on its advertisement.
A decade ago Microsoft started a campaign “Where do you want to go tomorrow”
launching many of its key online services.Apple rolled its eye on the advert and slapped a new campaign “Where do you want to go Today” as if they are suggesting that tomorrow never comes so better think about today.The two most coveted brands used Web advertising intensively to promote their brands and couldn’t restrain themselves from fighting via advertisement.
The battle which inspired this article is the recent ongoing combat between two very old brands and this time they have chosen television as a platform to fight.Cadbury’s chocolate famous for making adverts which directly connects with the emotions of consumer aired a advertising commercial on TV urging people to celebrate with Cadbury’s chocolate on first day of every month as everyone gets their pocket heavy with monthly salary.After few days Cadbury’s strong competitor Nestle came up with a spoof advert asking consumers to enjoy Nestle Munch on the first,second,third and everyday of the month.The Punch line says”Khao bina Tareeq dekhe”(Enjoy without looking at calendar)showing that Munch can be eaten any day irrespective of the date and time.
These are big time rivals and the whole world knows it.Now this video clearly
reveals the revilement nature of one brand for another through Television
commercial.Such adverts only add fire to fuel,it generally doesn’t effect
much of the sales of any product.
As this sort of spoofing leaves the consumer talking about both the brands involved it doesn’t sends a very right and ethical message.A brand is good simply because it is good and not because others are bad.A advertising commercial must always show the quality features of its product and not comment on other’s quality.Though an ad plays a very important role in product sale at the end its consumers who decides the best product among myriads options available in market and not the company itself by making such advertisement.