Brand’s Logo have been a distinctive symbol for us, also they bring style, elegance to the products, as said first impression is the last impression, don’t you visit a brand if the logo is catchy, or appealing. However has anyone ever thought how these brands have completed their journey, here is some insight to this.
Apple : Everyone knows iPods and Mac , well does anyone know how this brand came up, well ! once Steve Jobs was eating an apple and suddenly observed it carefully, today that eaten apple might cost you some million dollars, what might be of some cents.
Chevrolet : US leading automobile manufacturer , after the owner William Durant, who had been forced out of GM in 1910. He planned to bring a new logo and took his idea from bowtie, used by waiters in hotel. Sounds cheap but its fact , in fact the logo is just sheered version of bowtie.
McDonald’s : Its logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous ‘M’ now recognized throughout the world. Schindler’s work was a development of the stylish ‘V’ logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald’s name was added to the logo in 1968.
Nike : Sports giant, well this would be the most funny of all of them, guess who might have designed this logo , it was Caroline Davidson who did it in 1971, a student at Portland State University and designed the logo for just $35.00, Poor guy!!!
Levi’s : This brand is known to every one, do you know that Levi’s manufactured it jeans for Coal mine workers, sounds strange but that’s true. Imagine a coal worker might have the same brand logo as on your jeans.
Well there are many brands and each have their own tale, but next time when you buy these brands you have something to share with your friends about their logo and its history.