Today’s women are no less than men and there are plethora of stories where ladies have won over gentlemen in various fields. To honour the women empowerment Forbes have introduced a new section Forbes Woman dedicated towards the professional and executive women who heads countries ,companies and various organization. Recently Forbes Woman came up with a list of 30 most influential women in Media.It reveals 30 of the biggest names in Television,Print and internet industry.
Ranking is based on four categories which determines their influence:Audience(determined by average Nielsen Media Research numbers for television ratings and net traffic for the past 12 months), Press mentions, earnings(from approximately July 2008 to July 2009.) and social media(followers on Twitter and facebook) outreach.
The most coveted lady in media industry is none other than Oprah Winfrey who s spotted at no.1 position in the list. In terms of financial gains she surpasses other women in the list with a wide margin as she bags 275 mn$ whereas women at 2nd and 3rd position earned only 35mn$ and 30 mn$ respectively.
Diane Sawyer ,at no.2 co-host of Good Morning America reaches to 10 million viewers anchoring prime time specials .Recently on ABC’s she was seen interviewing Barrack obama on his health care plan.She pocketed close to 35mn$ in a year.
Barbara Walters who is the 3rd most influential women co-hosted programs like
Most Fascinating People of 2008, Patrick Swayze: The Truth and Barack and Michelle Obama–and 2009 Oscar special which reached to millions of viewers.
Ellen DeGeneres’ also host a talk show which is less popular but her earnings and enormous social media following (more than anyone on the list) pushed her to No. 4.
Tyra banks ranked 5 on the list hosting two hit TV shows: her girl-talk chat show and America’s Next Top Model.
Social media outreach being one of the factor in deciding the most influential women in media clearly states the popularity of social media platforms among celebrities and media personality to reach to millions of internet users along with TV audience.For a complete list of all 30 Women click here
Forbes has also revealed a list of 100 Most Powerful Women in world.